Hi, I’m Arielle.
I’m a researcher who turns complex user behavior into actionable insights.
About me
I have 10+ years of experience leading impactful research across product lifecycles. I specialize in mixed-methods research and data-driven analysis. I’m an expert at aligning research with business goals, influencing product roadmaps, and advocating for users. I aim to be agile and efficient, delivering impactful insights within tight timeframes.
Portfolio projects
Mixed methods, across the research lifecycle
1
Insights for a 10-Year Vision to Redefine Startup Marketing
Generative: Field visits, IDIs
3
Uncovering Churn Drivers to Inform a SaaS Retention Strategy
Iterative: VoC surveys (CSAT, UMUX, etc)
Want to see my presentation style?
Check out this video! I presented a case study to Ladies that UX Atlanta about a UX research project that spanned two years during my time at Mailchimp.
Data obsessed
I drive data-informed product recommendations, bringing a track record of leveraging analytics data, surveys, A/B and multivariate testing, and strong relationships with data colleagues.
Culture change
I am passionate about sharing what I’ve learned over my 10 years in UX research, leveling up know-how at your company through training, workshops, and hands-on guidance.
Progress over perfection
I work hard to understand minimum viable solutions for the business and deliver strong, actionable plans even in the face of tight timeline requirements.
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